Destination Attributes

kindlevas goal attributes, phaeton demand and decease value of the Bengali friendship in London to Coxs Bazar, Bangladesh 2. Introduction Today phaetonry has been considered as a great phenomenon Involving movement of Industry In the world. In holidaymakerry Industry, to a greater extent than 235 million the great unwashed employment opportunities generating around 9. 2% of global gross domestic product (WTTC, 2010).The touristry Is sharply Increasing In spite of having global scotch downturn, even during the first two months of 2010 worldwide the number of International phaeton arrivals raised by % (WTO, 2010). The World Tourism 2020 Vlslon forecasted that the world tourist arrivals im class reach to 1,561. 1 million In 2020. The fastest growing tourism regions argon in the Third World countries and Bangladesh is one of them to be flourished and promoted importantly and effectively (Echtner and Prasad, 2002).Coxs Bazar, a place of tourists paradise with natural and m an-made elegant attractions is ready to welcome the tourists around the globe. The increasing trend of tourism manufacturing indicates some vital factors to the array community and tourists such as economic evelopment, greater scopes for understanding, making stronger regional bonding, exchange of cultural beliefs and values, refreshment and entertainment, education, weird enlightenment, sustainable festering and many more than. 3.Research aim and objectives The aim of this search make is to explore three dimensions of tourist behaviour regarding conclusion attributes, needal factors and rifle values of the Bengali community in selecting Cors Bazar as a tourist close. There atomic number 18 some specific search objectives to mob out the aim which atomic number 18 as follows i. To study well-nigh the tourism resources and attractions genuinely offered to the tourists, li. To analyze the vim and eviscerate factors related with the choice of a tourist goal, ill.To Investigate various incite values regarding end attributes of the participants In selecting a tourist destination. 4. Statement of the research problem The tourist marketplace share and revenues are comparatively lower than neighbour countries even though Bangladesh Is endowed with enormous destination attractions due to the lack of promotional activities, the Ignorance most the motivational factors nd the overall apathy about the transit values of all the tourists vlsltlng Coxs Bazar (Patwarl, 1 993 Hossain, 1999 Hossain and Hossain, 2002). . Research questions and hypotheses On the basis of the research problem, there are few research questions along with relevant hypotheses formulate which are given below Q-1 What are features of Coxs Bazar as a tourist destination? H-1 New, innovative and unique features of a destination everlastingly attract tourists. Q-1 Are the destination attractions accessible for the tourists in electronically and physically? H-2 Knowing informati on prior about a ourist destination.Q-3 Is it offering twain push and push factors to meet the tourists need, want and demand? H-3 Sometimes, tourists want to adopt rid of boredom and monotony while others prefer to ascertain friends, families and relatives. Q-4 How are the plump values Judged towards forthcoming tourism development and tourists satisfaction? H-4 The feedback from the tourists focuses on the pros and cons of a tourist destination as an integral part of future development initiatives. 6.Rationale There are different Journals and books studied and explored regarding tourism, ourist attraction, promotional tools and destination development especially in terms of different factors associated with destination attractions, tourist/ propel motivation and die values. The brief description of some of those literatures put one across been mentioned and discussed beforehand in the section of previous research studies. There are only a very few concerned literatures and research studies purchasable about Coxs Bazar, Bangladesh especially in the field of tourist/travel motivation and travel values.However, Meng et al. (2008) studied the effects of gender differences on the erceptions of destination attributes, tourist motivation and travel values and leading to further research fortune in another location. In addition, Kim et al. (2002) and Hong et al. (2009) analyzed the relationship amidst push and pulling factors in tourist/ travel motivation and revisiting a destination and indicates for future study opportunity on the interaction of tourist/travel motivation and travel values for tourist market expansion.Furthermore, there is too a further research opportunity to Justify the relationship between push and pull factors of foreign tourists for greater nderstanding about tourist behavior in a broad scope studied by Bashar et al. (2008). Thus, this research study can assist to understand the tourist behavior in three main dimensions including destination attributes, tourist/travel motivation and travel values of the Bengali community in London to Coxs Bazar, Bangladesh which could contribute to the luggage compartment of intimacy.The above discussion highlights the further research scopes in different aspects of tourism especially to attract more tourists to Coxs Bazar, Bangladesh for which this research study will be carried out to nhance the body of knowledge. In this study, the feedback will be evaluated from the tourists those who vi putd or visit Coxs Bazar about tourism amenities used in their hang on as well as their feelings towards their overall satisfaction level.The promotional tools and feelings about the tourism resources will be assessed to find out more effective promotional methods and ways of further tourism resources development to meet the current and increasing tourism market demand. This is optimistic to gather the desired objectives through this research study. 7. Literature review Tourism is the sum of the phenomena and relationships arising from the interaction of tourists, handicraft suppliers, host governments and host communities in the process of attracting and hosting these tourists and other visitors (Goeldner et al. 2000). Moreover, the term tourism delegacy the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive primary focus on understanding tourist/travel behavior based on destination attributes, factors of tourist/travel motivation and travel values of the Bengali ommunity in London to Coxs Bazar, Bangladesh. 7. 1 Previous Research Studies Tourism is a multifaceted industry and opens doors for both the host and tourist on behalf of a destination country as a medium of exchange.Tourism is an important tool for local economic development as well as infrastructural growth. Promoting the local residents and tourism-related s scratchholders are essential to achieve a tourism- led developmen t in a tourist destination area (Matarrita, 2010). Tourism is comprised with various components like accommodation, dining establishments, recreational roperties, tourism attractions, travel intermediaries, transportation and other supporting sectors in which the people can be involved in different ways.These tourism elements act as destination attributes and have a great influential role in economic development, practicing cultural beliefs and values, environmental protection, preservation of historical sites, natural and stylised tourism attractions after all, to all of the destination attributes (Blake et al. , 2008 Tao et al. , 2009). In promoting destination attributes, the host government along with the involvement of nternational, national, regional and local organizations is required to be well coordinated to the potential tourists (Soshiroda, 2005).In this process, the tourism stakeholders are encouraged to take part in determination-making, sharing benefits, developing o pportunities and utilizing the tourism resources for local and tourism industrys interests in a pro-active manner (Tosun, 2005). Education and training among local people can represent a good impression as part of destination attributes (Echtner, 1995 Sebele, 2010). Tourism attraction is a function of a site (destination attribute), a marker (an informative lement) and a tourist (Richards, 2002).However, the tourists are positively inclined to discounted facilities, promotional offers and take risk to those destinations but good knowledge can moderate this intention (Wong et al. , 2009). Many researchers have investigated tourist/travel motivation from different views like sociology, psychology and anthropology (Maslow, 1970 Cohen, 1972 Crompton, 1979 Dann, 1977). In this research study, the tourist/travel motivation focuses on the analysis of two different aspects namely push factors and pull factors that have been are ommonly accepted and practiced (Yuan et al. 1990 Uysal et al. , 1993). In these terminologies, push factors describe the internal forces of people for which they are pushed to travel whereas pull factors state the external forces of destination attributes that appeal the potential tourists/travelers to travel there. poking factors include intangible or intrinsic aspirations of the individual tourist/traveler. On the other hand, pull factors consist of those elements which emerge the destination attractiveness as it is perceived by the tourists/travelers.These may contain tangible estination attributes, marketed image of the destination, tourists perceptual experience and benefit expectation (Baloglu et al. , 1996). Push and pull factors in tourist/travel motivation are also influenced in different settings like nationalities, tourist destinations and events to select a destination finally Gang et al. , 2006). These intrinsic and outside factors develop the perceptions of an individual tourist/ actual destination attributes and how the touris t/traveler processes information (Gartner, 1993 Dann, 1996 Baloglu et al. 1997). These motivational factors act ogether in a dynamic and evolving context in destination selection process (Correira, 2000) and the tourist/travel motivation is seen as a multidimensional concept that focuses on tourist decision (McCabe, 2000). Tourism is a paradigm of human beings and human nature and it is continuously a complex task to find out the reasons, needs and wants of the tourists for traveling to a particular destination (Yoon et al. , 2005).The tourists expect their participation in destination attractions (instrumental performance) and the psychological interpretation of a destination product expressive attributes) to fulfill their requirements and develop travel values (Noe et al. , 2003). In tourism industry, push and pull factors represent demand (tourist/ travelers desires) and supply (tourist destination attributes). In some cases, high cost of travel, government regulations, destin ation image and reputation, international political situations, ad hominem safety issues, fear of terrorism, health epidemics play a vital in selecting a destination (Prideaux, 2005).The preconceived image of a destination (Bosque et al. , 2008), pastiche seeking tendency, gender ifferences (Meng et al. , 2008), partners influence, satisfactory level of previous experience, personal feelings and preferences are closely related with the perceptions of destination attributes, tourist/travel motivation and travel values (Hong et al. , 2009). There is a need of well coordination among push and pull factors as like as the tourists/travelers would be benefitted based on their motives from the destination attributes in an effective manner.