Business Risk - Edsel Essay Example | Topics and Well Written Essays - 750 words

Business Risk - Edsel - assay ExampleAlthough the manufacturing and launching of the Ford Edsel were done by excessive market research and lots of irresolution barely it could not live up to the expectations of the managers. They created the car as a medium priced automobile with unmatched features but customers didnt like it at all. Apart from this, the freezing up of the push button and cover leaking leads it to maximum level of disappointment. Thus the statement states that though the managers created a car for niche market but it could not get succeeded. The car had some unique features to prove itself different from its competitors. It should have a peremptory success in the competition. I agree with the statement because the company had really spent long judgment of conviction to plan for the unique design to make a change in the market. But feature did not support it as there was a recession in USA that reduces the disposable income of general people. The situation of recession was like a catalyst in the downturn of the sales. Apart from this, some of its features were not desire by the customers and they took it as an old model that they used to get from Chrysler and GM. Along with it the timing of launching was not good as the car was not ready and the period of early fall was considered to sell stumble the previous models by the dealers. Thus Ford had to compete with the old models of 1957 which were given at a set about price by the dealers to clear the stock.