External and Internal Environments Research Paper - 5

External and Internal Environments - Research Paper ExampleThe issues tie in to this segment include obesity and health concerns and product quality concerns, including concerns related to the ingredients of the beverages (Coca-Cola Annual authorship 2013). some different segment is the global segment, as the company operates globally, and is planning to expand its operations in developing and acclivitous markets. The company might fail its global growth strategy because of adverse economic and political conditions, unlike cultural attributes, limited purchasing power or inability to acquire local bottling companies (Coca-Cola Annual Report 2013).In the soft drink assiduity, fierce rivalry between dominant producers Coca-Cola and Pepsi Co and the threat of telephone exchange are strong, while the threat of entry, the bargaining power of buyers and the power of suppliers are more benign. The Coca-Cola Company is face fierce industry competition, and in order to keep its compet itive advantage, the company has created and implemented integrated marketing programs, aimed to increase consumers awareness and have words appeal for the Coca-Colas brands (Coca-Cola Annual Report 2012). Moreover, in order to raise customer preference for Coca-Colas brands, the company has been undertaking some joint brand-building initiatives with the customers (Coca-Cola Annual Report 2012).As the threat of substitution is high in the soft drink industry as the popularity of tea, coffee and other non-alcoholic beverages is growing, the Coca-Cola has also diversified its brand portfolio with new products, substitutes for soft drinks, such as bottled water supplys (Dasani, Ciel), sport drinks (Powerrade), juices (Simply Orange, Del Valle), vitamin water and smartwater (Glacau), tea (Fuze tea, organic bottled tea Honest Tea), etc. (Coca-Cola Company, n.d.).With the same two forces in mind, high industry rivalry and threat of substitution, it is possible to suggest that the Coca- Cola Company might introduce coffee drinks and more healthful (sugar